Was it worthwhile?
Business as usual and yet somehow different – this phrase from the start of my post is probably the most apt description of this year‘s IDS. Mandatory mask-wearing and minimum social distancing have now become part of everyday life. Many people did not find either of these a nuisance; on the contrary, they were seen as an extra safety factor.
It became clear from many conversations that it was not about “quantity over quality” for the exhibitors and booths this time, unlike in previous years. The walkways were clearer and it was even possible to get a seat in one of the cafes. Many participants told us that the quality of visits and conversations in the booths had increased considerably. We can only endorse this.
As there were fewer exhibitors and participants overall this year, there was enough time to have pleasant conversations with those present on site. For example, topics not strictly within the everyday world of work sometimes came up and, instead of rushing from booth to booth, it was possible to find out about new developments and innovations in depth this time.
This enabled us to take a better look at many different booths, chat with the exhibitors, and in this way learn more about new developments and existing technologies, too.
It was also an exciting and worthwhile experience for us as a team with this make-up – customer management, quality manager and project management. In the three days we were able to spend together at the trade fair, it was above all the combination of the three different areas of expertise that enabled us not only to address the wishes and needs of our existing customers and cover all the areas right there on site but also to benefit reciprocally from each other’s knowledge and grow personally as a result.