»Corporate language is a building block of corporate identity that is all too often neglected.
Many companies do not have a fully developed brand core, although this is indispensable for evolving the entire marketing approach, including the corporate design. We also create a kind of manual. It helps the client to use its corporate language. Various corporate language components are defined in this “self-help guide,” such as, for example, tonality, dos & don'ts, corporate language keywords, and much more. If desired, we can then write cross-media texts or provide courses on how to use the language.
At the beginning of a CL project, we are of course dependent on the cooperation and input of the client. In plain language, this means that we form a team with the client to carry out the groundwork.
The client's point of view is particularly interesting and important to hear out. We cannot do this ourselves, for data protection reasons. Once this part is done, we then retreat behind closed doors and work without the client. Every now and then we conduct meetings and reviews.«